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Ecommerce Acquisition Case studies

Rumpl

Scaling ecommerce growth through Google Ads, social campaigns and conversion optimization.

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Visibility engine SEO + GEO + AIO

Ecommerce Acquisition

Rumpl Case studies

Scaling ecommerce growth through Google Ads, social campaigns and conversion optimization.

Google Ads campaignsSocial media advertisingProduct page SEOConversion rate optimizationShopping feed optimization
Visit website Back to portfolio
rumpl.com
Rumpl website preview
Increased ecommerceIncreased ecommerce traffic
Higher conversionHigher conversion rates
Improved ROASImproved ROAS from paid campaigns
Better productBetter product keyword rankings
Brick Byte visibility lab Rumpl SEO + GEO + LEO + AIO intelligence
Organic traffic 118K +176% SEO growth
AI citations 57 Answer-ready mentions
GEO visibility 95% Generative engine optimization
LEO clarity 87% Language engine signals
AIO readiness 91% AI Overview structure
Ranking keywords 3,912 Tracked SEO queries
Lead impact 4.8x Conversion movement
SEO growth graph 91/100 90D analysis
ChatGPT69%
Copilot75%
Claude81%
Perplexity87%
Gemini93%
AI Mode70%
AIO Google AI Overviews readiness 91%
GEO Generative answer visibility 95%
LEO Language/entity clarity 87%
SEO Organic search foundation 91%

The challenge

Rumpl had a strong outdoor lifestyle brand, but needed a more efficient acquisition system to improve customer acquisition costs, product-page performance and conversion rates.

Our strategy

  • Google Ads campaigns
  • Social media advertising
  • Product page SEO
  • Conversion rate optimization
  • Shopping feed optimization
  • Retargeting campaigns

The results

  • Increased ecommerce traffic
  • Higher conversion rates
  • Improved ROAS from paid campaigns
  • Better product keyword rankings
  • Stronger ecommerce visibility

Conclusion

By combining google ads campaigns, social media advertising, product page seo and ongoing conversion-focused optimization, Rumpl built a stronger foundation for search visibility, better user engagement and more qualified growth.

Recommended next steps

Helpful internal links for buyers and search engines.

These related pages give visitors, Google crawlers and AI assistants a clearer path through Brick Byte services, proof and educational content.

SEO ServicesRank for high-intent keywords, fix technical SEO issues, build useful content, and turn organic search into qualified leads.GEO ServicesMake your brand easier for AI search engines, assistants, and generative answer platforms to understand, cite, and recommend.LEO ServicesClarify your brand entities, language patterns, service pages, and expertise signals for modern search and AI systems.AIO ServicesStructure pages so Google AI Overviews and answer experiences can scan, summarize, and surface your business clearly. SEO Checklist for Crawlable Service PagesUse one clear H1, descriptive H2 sections, internal links, schema, metadata, keyword clusters and fast page speed.GEO vs SEO for AI Search VisibilitySEO helps rankings while GEO helps AI engines understand, cite and recommend your brand in generated answers.AIO Optimization for Google AI OverviewsAnswer direct questions, define entities, cite service proof, use concise summaries and keep pages technically clean. Portfolio and case studiesSee website previews, SEO work, ecommerce growth and lead generation examples. Contact Brick ByteSend a project brief for SEO, GEO, AIO, ads, content or web design support.

Related services

Connect the growth system.

SEO ServicesSearch engine optimizationGEO ServicesGenerative engine optimizationLEO ServicesLanguage engine optimizationAIO ServicesAI overview optimizationAI Marketing ServicesAI-assisted growth systemsSocial Media HandlingDaily brand presence